Viagra: The Little Blue Pill That Changed The World

2022

Seasons & Episodes

  • 1

EP1 The Hard Science Aug 11, 2022

In England, scientists are about to stumble onto a drug that will change the world. The team is on the verge of shutting down a failed drug trial looking for new heart medication when a few subjects report a very unusual side effect.

EP2 The Hard Sell Aug 11, 2022

The marketing team grapples with the toughest promotional campaign in history. How do you sell an erection drug without bringing down the reputation of a conservative company in a storm of controversy?

EP3 The Hard Truth Aug 11, 2022

In 1998, Viagra was released to a wave of hysteria, headlines and huge sales. But now, the carefully crafted marketing message is out of the team's hands.
6.4| 0h30m| en| More Info
Released: 11 August 2022 Returning Series
Producted By: October Film LTD
Country: United States of America
Budget: 0
Revenue: 0
Official Website: https://www.discoveryplus.com/show/viagra-the-little-blue-pill-that-changed-the-world-us
Synopsis

Discovered by accident, developed against all odds, marketed like no drug in history and unleashed into a tidal wave of controversy, Viagra rewrote the playbook of big pharma and changed sex forever.

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