The Century of the Self

2002
The Century of the Self

Seasons & Episodes

  • 1

EP1 Happiness Machines Mar 17, 2002

The story of the relationship between Sigmund Freud and his American nephew, Edward Bernays. Bernays invented the public relations profession in the 1920s and was the first person to take Freud's ideas to manipulate the masses. He showed American corporations how they could make people want things they didn't need by systematically linking mass-produced goods to their unconscious desires.

EP2 The Engineering of Consent Mar 24, 2002

The programme explores how those in power in post-war America used Freud's ideas about the unconscious mind to try and control the masses.

EP3 There Is a Policeman Inside All Our Heads. He Must Be Destroyed Mar 31, 2002

In the 1960s, a radical group of psychotherapists challenged the influence of Freudian ideas in America. They were inspired by the ideas of Wilhelm Reich, a pupil of Freud's, who had turned against him and was hated by the Freud family. He believed that the inner self did not need to be repressed and controlled. It should be encouraged to express itself.

EP4 Eight People Sipping Wine in Kettering Apr 07, 2002

How both the Labour Party in Britain and the Democrats in America have sought to gain power through use of the focus group, invented by psychoanalysts to fulfil desires of the inner self.
8.8| 0h30m| en| More Info
Released: 17 March 2002 Ended
Producted By: BBC
Country: United Kingdom
Budget: 0
Revenue: 0
Official Website: http://www.bbc.co.uk/programmes/p00ghx6g
Synopsis

The legacy of famed psychoanalyst Sigmund Freud informs the lives of people throughout the world even to this day, though it's a phenomenon to which most are unaware. The film is an exhaustive examination of his theories on human desire, and how they're applied to platforms such as advertising, consumerism and politics.

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isaacroccoco Adam Curtis documents the rise of consumer culture, public relations, propaganda and advertising. The main focus is Edward Bernays, Sigmund Freud's nephew who used his uncle's behavioral theories in his advertising, public relations, and propaganda business. He was also hired by the US to soften public resistance to entering WWI. In 1928 Bernays wrote a book called "Propaganda" and its first paragraph should be all you need to read to want to watch this documentary;"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country."Got that? That was in 1928, His methods have since evolved into predictable science.
dewhurst-kyle This movie is a description of the gradual shift of democracy and business to cater towards the flourishing sense of self expression and self gratification following the great war. Edward Bernays, the nephew of Sigmund Freud championed the idea that the mob, was a gathering of unconscious, irrational desires and if left to themselves would destroy themselves in chaos. He believed that you had to tell them what they wanted. Idiots he called the mob, and by combining different symbols ingrained within the subconscious desires of the individual (He linked woman's freedom rights, with the rights to smoke cigarettes, which were at that time, only socially acceptable for men). He combined these desired symbols with products to make society conform around these capitalist desires. He was the king of capitalist propaganda because of this genius to control the mob. The film then followed the rise of the hippy culture and the growing need for self expression. As Freud believed that deep in the unconscious were bad desires, waiting to come out and wreak havoc on the individual the hippy movement expressed the opposite belief that if you allowed self expression to come out, freedom would be attained and beauty would flourish. Marketers operating under Bernay's old paradigm had trouble marketing to this counter-culture and thus was born the focus group. THe focus group involved sitting a bunch of people down and allowing them to express their deepest desires about a product. Not based on logic but how it made them feel. In this way they shifted from manipulating about how you felt about a product to designing products based around the self expression of the people. But perhaps this wasn't the end of manipulating as they found that the individual wanted something to make them feel like an individual. In this spirit of self expression, everyone wanted to be unique, and capitalists seized this new self-expression. The underlying theme being that, when you want someone to choose something a certain way, you play to their emotions not their rational. Bernays still being right in this as politics learned this move in the 50's as well. They learned that they had to discover the individuals desires not their rational to cater towards. Individuals said they would like to pay tax for welfare but when it came to voting time, they acted out of their desires. In this way Bill Clinton would get footage of him doing the activities that swing voters would find themselves doing, as they must have found that people wanted a president who could relate to them. It wasn't the change in policy that had such an effect on votes, but a change in catering to the persons emotions.
youngerthanbuck this is the best documentary i have ever seen, considering i have seen quite a lot of it. don't miss out on watching something that will change your life.I'll try not to spoil anything, but you must swear to watch this documentary. it'll change you to change the world!!!I mean, it tells you why you buy stuff, it tells you what is really going on with the government, it even has topless girls (artistic) and lesbian nuns (nice). plus all of the knowledge of yourself, its a win win situation. seriously don't hesitate, watch it now!! now!!Oh also, it explains a lot about life.
blkm1nyc I am going to buy this movie on DVD as soon as I can get it.It tells of the battle of good and evil not in abstract terms but in concrete facts.It tells of one group of people who see human beings as basically weak and must be controlled.Another group of people see human beings as basically good and that society must work to bring out the best in humanity.Then there is the group (the DEVIL - male and female) - the greedy, power hungry, slime balls that coop the good nature of the human being for profit and power.