After growing their YouTube channel, popular vloggers Myka and James Stauffer announce their plan to adopt a child from China.

The Stauffers adoption goes through. The business of family blogging is explored, examining YouTube’s algorithm and the need to promote new content. Then, after more than two years as the “star" of the Stauffers’ vlogs, their adopted son suddenly disappears and all videos of him go private on their channel.

What happens when online vitriol rises and concerned fans turn to critics? Commentators shed light on the Stauffers’ catalogue of content, dissecting their lavish lifestyle and their adopted son’s treatment. Then, an update from the family results in brands dropping their sponsorship and, ultimately, Myka’s disappearance from the internet.