Danilo Verginis This is one really refreshing movie with very good actors, very good/real story in the sea of bad movies in last few years. Of course, I couldn't forgive some things like Shiloh's character but all men are not the same. It is the fact that people can be manipulated in many ways - in this case is shopping, marketing and ads. Amber Heard did a great job, one of her best roles until now. She is beautiful in many ways and show us how girl or woman can be different at home, at office, ... Scenes were great, color full and dynamic. Shiloh Fernandez and Amber Heard are one and only choice for 2 main roles. And 10 stars is because - at the and you aspect sweet Hollywood end but you don't get what you expect. My recommendation for all my dear IMDb fans, visitors, writers and readers - this movie is MUST WATCH movie. Greeting for everyone and HAPPY NEW 2015 YEAR to ALL. :)

Jeffrey-147 I liked this movie, and am mildly surprised at the preponderance of negative reviews. I'd have to say that most of the negative reviewers seem to have been looking for something that's not there.This movie came across to me like a comic book... so much so, it's hard for me to imagine this is not what the writer and director were aiming for. Don't look for an explicit message or plot line. And don't look for "realism" (whatever that means). I don't think there's really a "message", or "takeaway". I think the medium is the message (whatever that means).So... How like a comic book? I'm not sure how to say it... Each scene represented a discrete locale, as if a single panel. No jerky camera movements. In some cases the setting had a surreal quality.The action and editing is choppy, jumping awkwardly from scene to scene, leaving you puzzling about what just happened in the previous panel that would lead to the present situation. There's no vector to the story line, and you can't predict where the plot will be going. It just happens... And there are unaccounted for gaps in time, when major events must have transpired, yet the viewer doesn't witness them. In fact, there's not a clear sense of the passage of time. It just happens.The characters know exactly what to say at any given time, as if there were a balloon over their heads providing the dialog. They exhibit no uncertainty, and seem somewhat one dimensional; even enigmatic. I found the dialog terse, punchy, and engaging, and in some cases starkly missing. And they are always perfectly dressed. Where do they live? Where do they get their clothes? Who is their tailor? Don't even ask.The characters don't really evolve much. For some movies, this is a fatal flaw. I didn't see it that way here, especially because I envied their complete sense of place.The acting was expressive when it needed to be, but was also flat at times as well. Finally, the lead actors are what I believe is referred to today as "eye candy"... It made for pleasant viewing.... for me, at least.As a few of the other positive reviews have noted that the style might appeal to you, or it might not. I suggest you give it a try.

ikeybabe This was not a good time. In fact, this was pretty difficult to get through. But I suffered through every moment hoping it gets better. But, the whole movie reeked! The script, the talking to the audience, the BS plot twists, the dumb ass villain who didn't speak - it was all so painful to watch. In fact, as a member of the human race I was a bit insulted. Sure there was a lesson here about advertising and marketing and the fickle public that'll buy into anything, but the delivery could have been way better. The acting was all right, but how hard can it be to repeat stupid lines from a stupid script. Overall, this was a waste of my time.

plasticanimalz To be honest, when I saw the trailer this film did not look good but I was curious if it had anything of interest to say...but doubtful. Being that it's free on Netflix, no loss other than time for watching it. Right away, I really got the sense that someone wrote what they thought would be an interesting script based on what they learned in their Marketing 101 from college, and then picked a rather mundane subject like an energy drink. First of all, the film is fairly ridiculous and unbelievable, which is why you get the sense that this person barely survived Marketing 101, then switched majors, and thus it seems the writer has little sense of the marketing world, other than it's cut throat, which, who doesn't know that? The main character is completely unlikeable which really makes it hard to follow him. He's kind of like this small, elven schmarmy guy who wants to get rich without much work, and is really into some hot seemingly unobtainable girl. Other than that the main character has no other character development, and is mostly annoying and unlikeable. His roommate somehow manages to steal his idea and take over a huge corporation in a matter of months (that's right, months) but doesn't speak, which just adds to the complete unbelievability of this film, as do many things.The main elf first tries to break into the Addy beverage company to try and sell his idea. When he's thrown out he pulls the fire alarm. Moments later everyone comes out drenched? When does pulling a fire alarm result in sprinklers going off? You begin to wonder if this was just a weak ploy to get Amber Heard wet. The elf then tries to pitch to her on the street, and she brushes him off as if this is a daily occurrence? I wasn't aware that New York beverage companies were a hot spot for espionage and skullduggery but dually noted. Elf gets screwed over by his buddy who even though he was selling his man juice for rent money, and getting stoned all the time (and doesn't speak), manages steal the elf's idea and take over the Addy beverage company. Amber Heard then lets elf talk himself into sleeping on her couch until he comes up with an idea to get back at his nemesis (that seems super likely). After an angry fit, elf drops beverage machine on himself and comes up with a brilliant commercial which is two young guys shaking a machine and it falls on one of them. I know, you're asking yourself how this would ever get approved and allowed to be put on the air. The Addy company isn't worried about lawsuits? Of course, some kid pulls the machine on himself and dies. Then the only people at the funeral are the kid's parents...and people from the Addy company. I mean, we're just snowballing into stupid and unbelievable at this point. And rather than the Addy company getting sued, the only result is the elf feels ready bad and decides to get up during the funeral and make an even more unrealistic and stupid speech about how marketing has power and they abused it, and that's wrong. At that point I had to just shut it off before it snowballed any further.Really, no redeeming qualities in this film other than a Kirstie Alley scene, and pretty much pointless. It really made me wonder how people actually get money to make these low-budget films. Obviously, a wealthy relative 'cause I can't imagine who else would invest money into this trite schlock.