Get to know the artists behind plugg—the Atlanta-based hip-hop subgenre that first surfaced on SoundCloud in the mid-2010s—which layers airy synths and addictive melodies over heavy trap beats and video game-inspired tracks. Pioneered by producers like Mexikodro and members of the BeatPluggz collective, see how these innovators are reimagining hip-hop and pushing this explosive sound forward on SoundCloud and beyond.

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