Putney Swope

1969 "Up Madison Ave."
Putney Swope
6.7| 1h24m| R| en| More Info
Released: 10 July 1969 Released
Producted By: Herald Productions (II)
Country: United States of America
Budget: 0
Revenue: 0
Official Website:
Synopsis

Swope—the only black man on the executive board of an advertising firm—is accidentally put in charge after the death of the chairman.

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Herald Productions (II)

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slinkie-5 Putney Swope seemed edgy indeed once upon a time. But its absurdly crude stereotypes and racial caricatures are exceeded only by the lack of actual actors in this project, or for that matter a budget. The title character is so bad that he had to have all his lines dubbed by the director. It's as though someone had an notion of Mad Men on crack- -back in 1969. Suffice to say, the anti-white agenda rampant today in academia and film, was slithering along back then.
Conrad Spoke This movie is stunningly overrated. By today's standards it plays like Blaxploitation way down at the racist end of the spectrum.And Mel Brooks is not in it. Not THE Mel Brooks. Some nobody with the same name has a bit part, so they put "Starring Mel Brooks" on the packaging.Robert Downey, Jr.'s father was not an underground auteur. He was just an incompetent who made bad movies.The only thing this movie is good for is to demonstrate how desperate the film industry was in the late Sixties. They had no idea how to reach audiences, so they threw money at junk like "Putney Swope." Luckily, they also threw a little money at much better films, such as "Easy Rider" and "MASH."
mwartoad I have to admit I had never heard of this movie. I caught it last night on TMC. I thought it was hysterical. I laughed so hard and loved the ending. Image what a Marx brothers movie would like if they collaborated with Salvadore Dali and Malcolmn X and then all dropped LSD.Funny and edgy are two overused words these days, this movie sure has that plus about 200 IQ points of most comedies today and surrealistic to boot. I had to be up at 6:00 am and watched it until 2:30. I over slept and missed my obligations. Still worth it. I would not recommend renting it, I would recommend owning it. It was that good.The only warning I have is that so of the references are dated and might not be gotten by younger people. Bare with it and use your head.I would have to put it in my top comedies of all time.
zardoz-13 Writer & director Robert Downey, Sr., a pioneer of the underground film movement in the 1960s, satirized the New York Madison Avenue advertising world with his avant-garde comedy "Putney Swope." Downey doesn't confine his ridicule to advertising, but tackles black militant culture, the dynamics in Hollywood's portrayal of race, the elite white power structure, and character of corruption in any power struggle. As audacious and ambitious as "Putney Swope" strives to be, it qualifies as a terrible film, amateurishly made on a shoe-string budget with a no-name cast and humor that lacks hilarity. Everything about this movie reeks with improvisation. "Putney Swope" stirred up controversy during its initial release with its politically incorrect handling of race issues and consumer culture. Like most Marx Brothers movies, the plot is thin, providing an excuse for Downey's anecdotal gags, most of which are terrible.The chairman of a prestigious Madison Avenue ad agency dies during a board meeting. Before the body has been removed, the board holds a secret ballot vote to determine who will replace him. Each member understands that they are forbidden to vote for himself. Sheer accident occurs when everyone votes for the token black member, Putney Swope (Arnold Johnson), since none thought anybody would cast a ballot for him. Swope pink slips all but one of the white executives, surrounds himself with black, pistol packing employees, and renames the firm "Truth and Soul Advertising." Swope decides to alter the face of American advertising. He refuses to accept clients whose products are alcohol, tobacco, or war toys. Swope's clients stage an exodus after he becomes the CEO, and grandstanding attracts a new line-up of clients that show up at his office lugging bags of money and prepared to suffer abuse from Swope's militant employees. Swope exploits his African-American staff, too, ruthlessly appropriating their ideas after he fires them and conjures up a number of offensive advertising campaigns, all of which are hailed as a 'new wave' of marketing genius. Incredibly, Swope's conservatism proves successful but the agency becomes the target of government operatives who argue Swope's advertising tactics constitute "a threat to the national security." The high point of this black & white, 85-minute comedy are the television commercials shot in color. Unfortunately, Downey doesn't know when to cut off these ads that consistently start out cleverly but wear out their welcome. The funniest part of "Putney Swope" involves our eponymous protagonist's dealings with U.S. President Mimeo in Washington D.C. (Pepi Hermine), a marihuana-toking midget with a Kissinger-like Teutonic adviser (Larry Wolf) spouting tasteless jokes while trying to convince Swope to come up with an advertising campaign for his new car, the Borman 6.