Pink Ribbons, Inc.

2012 "Capitalizing on hope."
7.3| 1h37m| PG| en| More Info
Released: 21 April 2012 Released
Producted By: ONF | NFB
Country: United States of America
Budget: 0
Revenue: 0
Official Website: http://www.nfb.ca/film/pink_ribbons_inc_clip/
Synopsis

Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.

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Reviews

eurograd Pink Ribbons, Inc. brings up compelling and unsettling issues about the commercialization of the "fight against breast cancer". It presents a thorough history of how the pink ribbons became big business, while transforming female breast cancer into a hurdle that can or could always be fought, overcome and ultimately defeated if only the women facing it have the right attitude.In this context, the documentary brings compelling testimony of women who were left behind the pink ribbon movement, the unwanted faces on runs and events: those who, despite doing all the 'right things' (exercise, auto-exams, early treatment) still got late stage non- treatable cancer for whom "living to see my grandchildren" is not an option and for whom death looms as a matter for, at best, couple years. These women, without resorting to self-pity, clearly explain through their ordeals how they feel alienated and left behind by the whole pink ribbon movement, as if they had the "wrong" type of cancer to be accepted by support groups or advocated for by associations and their events.Nonetheless, the directors took an easy and unfortunate option that tarnishes the whole message of the documentary. They clang on one of the many scientifically plausible causes of cancer - environmental factors - and tried to construct a narrative where there is this whole conspiracy that thrives on cancer-awareness while preventing its cure, which would be easily achievable if only they investigated environmental factors that cause cancer. Mainstream science already knows, with quite some confidence, that cancer can have multiple factors determining its onset, and even people living very healthy lifestyles might still be affected by it. Environmental factors are one of many causes of cancer, but not the only one, and certainly not the only worth researching about. At this point, my score to this documentary went down from an 8.5, give or take, to 6.
MartinHafer "Pink Ribbons, Inc." is a far from perfect film but it's also a film that dares to ask many important questions. While the masses blindly buy their pink ribboned products and corporations thereby get richer, this film dares to question many things about this trendy cause. Because it will get you to think, it's well worth seeing. Some of the wonderful questions they pose include: There are some odd associations--such as many of the companies sticking the ribbons on their products ALSO produce carcinogenic products--such as cosmetics.The percentage of the money from these ribbons that goes to research is negligible. Most folks buying the products and doing the cancer walks assume the bulk of the money is being used for research when it isn't.Throwing money blindly at a problem may be a complete waste. There is no coordination among researchers and there is an assumption that money will lead to an elimination of the problem--providing a false sense of control.There also were some parts in the film that irritated me. Either statements were made that were OPINION instead of fact-based bothered me and many important points were never mentioned. These include: The link between chemicals and cancers needs to be addressed. Research establishing links between product exposure and cancer have not been done on many items we use all the time. This was a great point but also problematic and something I disliked about the film. They never even discussed how many (if not most) cancers may be caused by genetics and a few of the people interviewed seemed to ASSUME certain chemicals are leading to higher incidence of cancer. No one mentions that PERHAPS the increase in cancer is simply because people are living much longer and the longer you live, the more likely you'll get cancer.Oddly, no one in the film talked about how all the attention and money focused on breast cancer may lead to deaths--deaths because less attention and money is being spent on research on OTHER cancers and non-cancerous killers.One lady asserted that cancer MAY be caused by viruses but, as I said above, the genetic link was NEVER mentioned in the film. This is VERY odd, as the link of genetics with breast cancer is very strong (i.e., it is often passed from generation to generation within families).So, overall, I'd say the film is a mixed bag. I admire them for taking on a 'sacred cow' but also wish the film had maintained a much tighter focus--in other words, WHERE IS ALL THIS MONEY GOING? and DOES ANY OF THIS REALLY HELP? Worth seeing but don't think the film is Gospel, either.
Sam Lake While I don't agree with some of the main points made by the documentary, I appreciate the film's honesty in discussing the corporate culture that has become pervasive in breast cancer fund-raising. I find it bizarre that there is this culture in the US that seems to think that throwing money at a cause with inevitably lead to solutions. The film makes a great point about holding the health and research industry more accountable. People are pouring money down the drain funding basic science research and incorrect mouse models that will never be translated into treatments for human beings. They are supporting monolithic institutions like the research and health care industries that have their own self-interests at heart. Researchers and medical professionals make their livelihood off of this funding. The majority of them don't have any real interest in finding a cure when they can milk the cash cow for their own benefit for years.
laura-401-116034 As the Founder and President of a non-profit organization which raises funds for breast cancer research I found Pink Ribbons, Inc. disturbing and unproductive. I was inclined to rattle off each offense and elaborate on why I disagree. After having settled down a bit I will, instead, express a concise reply.I fear this film stigmatizes the business of raising funds for a worthy cause into something ugly and disingenuous. I fear movie viewers will be confused and demoralized by the film's ugly message. And, I fear past supporters may feel so degraded and shamed by this film that they will choose to direct their efforts and money elsewhere.We at The Lynn Sage Foundation agree that a collaborative approach to medical research is ideal and that activism can be constructive. Transparency is essential. Research into environmental causes of cancer is also very welcome. Funding worthy projects is simply not possible without the aid of corporations and individuals. Government dollars are scarce and dwindling.While their were some useful messages within the movie, the emphasis placed on sensationalism and inaccuracies is useless. We, and we presume many of our non-profits peers, would welcome the help of corporations, individuals and associates to collaborate on finding the causes, better treatments and a eventually a cure for this terrible disease.