Mickey Mouse Monopoly: Disney, Childhood & Corporate Power

2002
Mickey Mouse Monopoly: Disney, Childhood & Corporate Power
6.2| 0h52m| en| More Info
Released: 03 March 2002 Released
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Official Website: http://www.mediaed.org/cgi-bin/commerce.cgi?preadd=action&key=112
Synopsis

Mickey Mouse Monopoly takes a close and critical look at the world these films create and the stories they tell about race, gender and class and reaches disturbing conclusions about the values propagated under the guise of innocence and fun. This daring new video insightfully analyzes Disney's cultural pedagogy, examines its corporate power, and explores its vast influence on our global culture. Including interviews with cultural critics, media scholars, child psychologists, kindergarten teachers, multicultural educators, college students and children, Mickey Mouse Monopoly will provoke audiences to confront comfortable assumptions about an American institution that is virtually synonymous with childhood pleasure.

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Reviews

bettycjung 1/16/18. You have to give it to Disney, a corporation that thrives totally on our need for the perfect fantasy. Disney continues to be successful because it does provide us with the world that we spent our childhood trying to live in, through cartoons, movies, characters, songs and theme parks. And, as we grow older we continue to hold on to that world Disney created for us, and now all in the name of Nostalgia. Critique Disney as much as you like but it is the last bastion of the happy childhood we want to remember, whether we had one or not.
sbryantlewis I watched this in my sociology class and it's purpose was to spark discussion about the arguments those who made the documentary were trying to make. I found the overall premise of the film to be extremely biased and left-winged despite being a so-called "documentary".In other words, we could have gone to YouTube and watched a ten minute video on Disney's innuendos and mistakes as a large-scale corporation and gotten the same idea. There was an unprecedented amount of selective evidence to their arguments, using cut interviews with children to gain sympathy from the audience. The documentary was way too opinionated to be considered viable in an argument versing racist, sexist and bigoted ideals. The overall idea was extremely exaggerated and overwhelmingly ambitious. 1 out of 10 stars.
Sean Ramsdell Pros: Understand experts point of views (stereotypes, etc.), nice to see "Wonderful World of Disney" intro and other clips from back in the day. Cons: Films edited out of context as with many MEF titles, same old arguments (racism, sexism, commercialism, etc.), outdated (DIS no longer owns the Mighty Ducks, Eisner left, "no black princess" and so on), a bit too anti- Disney ("blame white guy" mentality I agree but not to the point of irritating).In other words, they got the right to say those things, but they too worn out the "evil corporation" statement and misinterpreted the films entirely.Not all Disney films are bad, but not everyone likes them (which is okay).