McLibel

2005 "The Postman and Gardener Who Took on McDonald's, and Won."
McLibel
7.1| 1h25m| en| More Info
Released: 20 May 2005 Released
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Country: United Kingdom
Budget: 0
Revenue: 0
Official Website: http://spannerfilms.net/mclibel
Synopsis

McLibel is a documentary film directed by Franny Armstrong for Spanner Films about the McLibel case. The film was first completed, as a 52 minute television version, in 1997, after the conclusion of the original McLibel trial. It was then re-edited to 85 minute feature length in 2005, after the McLibel defendants took their case to the European Court of Human Rights.

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mooji This is a low budget but very, very entertaining account of Helen Steel and David Morris's fight against McDonalds. They were caught distributing leaflets accusing McDonalds of polluting the environment, cruelty to animals, aiming their produce at children and being extremely unhealthy and lying about it. McDonalds claimed they were lying, so the postman and the gardener represented themselves in a 7 year court case. This documentary charts the trial and verdict, and further footage after the event. It is cheap and cheerful, but astounding in it's simplicity. This was a landmark case that made it acceptable to challenge corporations, in fact, it almost seems to be the pre runner for many documentaries out there. More importantly, it took the wind out of McDonald's sails and forced them to readdress many of the issues they were challenged over. It's a great film - I recommend it.
roystonv That's the point. They won - despite the odds. And when that is no longer the basis for an interesting film then we might as well all give up. Whether you agree with their politics or not, the stand they took, the obstacles they faced and the dirty tricks pulled by Maccas make this the perfect subject for a documentary. What bugs me most about the people who are on here criticizing this movie is the line that these "do-gooders" are profiting from this movie's release. Unlike people like you, making money is not the only motivation in this world and if you saw this film, you'd realise it is way down the list of priorities for these two people. Sometimes just getting the message out is the most important part. But I guess that wouldn't even occur to some people.
justsomeregularguy "It is about the importance of freedom of speech now that 'MULTINATIONAL CORPORATIONS' (BOM-BOM-BOM!) are more powerful than countries." What a shameless attempt to turn pseudo-convictions into dollars (or pounds, in this case). It seems painfully clear that the release of this documentary is a nauseating attempt to ride on the coat tails of Super Size Me. I know it culminated in 1997 or so, but that just makes its 2005 release all the more transparent for what it really is: Shameless.The types of people who enjoy these types of films are so jaded toward "THE CORPORATIONS," that monolithic, hell spun entity, because they're so successful. What it comes down to is pure, unadulterated jealousy. Yet ironically, those same champions of egalitarianism; the self-styled "Davids" of David and Goliath lore, are pretty quick to engage in practices which might help to line their pockets, as evidenced by this film's shamelessly belated release. Steer clear of this sore loser propaganda.
Steven McLibel is the story of a single father and a part time bar worker, who were taken to court by McDonalds. Thus causing the longest libel trial in British history and the biggest PR disaster in corporate history. All because two people refused to say sorry.In the documentary Dave Morris comments that if there is a David vs. Goliath story then Goliath is the public, and David is the corporation.So if anybody is worrying that this documentary provides a one sided view of events, they should relax as McDonalds has a million dollar marketing campaign, whilst Dave and Helen had nothing, not even legal aid.And this is their story, of how they continued to fight against impossible odds, increasing court decisions against them and revelations that McDonalds had used private detectives to spy on them.It is appropriate that this story be told in classic Low Budget style, as Franny Armstorng armed with her Dad's camera embarked to tell their story not knowing that it to would take years of her life.The film contains re-enactments by Ken Loach and in this re-released version brings us up to present day as having finished the libel trial, Helen and Dave took on the British Government in the European Court of Human rights, challenging the governments libel laws. Laws that McDonalds had for years used against institutions like the BBC and the Guardian newspaper.Finally available on DVD McLibel is a great addition to a growing library of material on the Globalisation debate, achieved by two people who believed in what they were doing and one filmmaker's dedication to their story.