It Should Happen to You

1954 "That "Born Yesterday" Bombshell Explodes Again!"
7.2| 1h26m| NR| en| More Info
Released: 15 January 1954 Released
Producted By: Columbia Pictures
Country: United States of America
Budget: 0
Revenue: 0
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Synopsis

Gladys Glover has just lost her modeling job when she meets filmmaker Pete Sheppard shooting a documentary in Central Park. For Pete it's love at first sight, but Gladys has her mind on other things, making a name for herself. Through a fluke of advertising she winds up with her name plastered over 10 billboards throughout city.

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DKosty123 Garson Kanin's script here might not measure up to his best scripts like the classic Adams Rib and Born Yesterday, but with George Cukor directing, and a fine cast, this one is worth checking out. Judy Holliday as Gladys Glover, with Peter Lawford and Jack Lemmon in hot pursuit of her affections is a love triangle worthy of the screwball type of comedy that this is scripted for. The plot has to do with Gladys wanting fame, and so she rents a billboard in downtown NYC and just puts her name on it in big letters. Then Lawford (Evan Adams III) wants the billboard Gladys has rented for 90 days and desperately makes a deal to get it by giving Gladys 6 other signs downtown. From there Glady's with the help of an agent spiral her to fame and fortune. Meanwhile Lemmon (Pete Sheppard), a documentary film maker who gets to know Gladys before the bill board but gives her the idea to do it, is also after her affections.While Lawford is okay, Lemmon gets the better role here. His chemistry with Judy (Gladys) is better than Lawfords. Luckily the script agrees with the camera here and so there is a typical happy Hollywood ending for the film. As for the way of getting fame by using publicity, well that is still in use years later with people creating fame the same ways, only with newer technology. There are a lot of faces in this one a movie buff will known, chief among them is Constance Bennett who was Marion Kirby in the Topper film series. This is a good film with a talented cast. There were not enough films made starring Judy Holliday but then she died tragically from breast cancer in 1963 at the young age of 43. In a way this makes her forever young in films, and her personality shines here, like it does in most of her sweet 16 career roles.
Lawson This is one of those movies that could only be pulled off in the days of Golden Age Hollywood. The story is quite ludicrous, with Judy Holliday's character, in a last-ditch effort for fame, using her life savings to put up her name on a prominent billboard in New York City, and subsequently, through fortunate coincidences, becoming a famous model and spokesperson.That said though, the movie's still a delightful watch, thanks to the charms of Holliday and Jack Lemmon, whose debut performance this was. Judy Holliday plays such a lovable un-dumb blonde. She comes across as ditzy, but like the real person (Holliday reputedly had a high IQ), her character, while not shrewd, has enough savvy to get what she want and know what she won't put up with (e.g. her rich boss's amorous advances). And Lemmon, wow. Even before he became famous he already had that energetic Lemmon personality that would make him stand out in all his roles.It Should Happen to You was directed by George Cukor - one of my favorites, since he was known for being an actor's director and bringing out the best performances, as evident here.
David One of the reasons I didn't know this film must be the terrible, forgettable title. However, it's a lovely film. What a debut for Jack Lemmon! Assured, slick, great timing. Pete Sheppard was the only character that didn't verge on caricature. Judy Holliday is great as the scatty, crazy, fame-seeker, and just about convinces as Gladys' character develops. Flimsy plot, but a subject worth dealing with: the pointlessness of fame for its own sake. Current generation of kids, take note!Nice shots of 1950s New York and portrayal of the excitement of live TV broadcasting.
dougdoepke From the moment Lemmon makes his first appearance, we know a fresh comedic star has arrived. With more nervous tics than a first day kid at school, he and the ditsy Holliday make the perfect cute, funny couple. What an imaginative premise, too. Since everything else is advertised, why not put your own name up there on a billboard for all to see. That way, it gets passed around and you become famous for no good reason at all. Holliday is the perfect actress to pull a wacky shenanigan like that. I especially love it when that pack of smug businessmen pounce, figuring anyone who looks like that and sounds like that must be stupid—(note the meaningful feather jutting from her hat, ready to skewer the unwary). Of course, judging by appearance proves a big mistake as they soon find out. It's also the secret of her comedic success, as the tour-de-force The Solid Gold Cadillac (1956) demonstrates in laugh-filled spades.Peter Lawford certainly looks the part of the predatory playboy with enough moussed hair to warrant a drilling platform. But his romantic scenes with Holliday plug up the pacing. Too bad, Ernie Kovacs didn't have the part—just the thought of Holliday and him in a romantic interlude opens up all sorts of rich possibilities. Also, I wonder what the satirically minded Frank Tashlin would have done with the advertising passages so ripe for his brand of spoofing. Nonetheless, Holliday's bright idea is way ahead of her time, considering all the no- talent celebrities clogging up today's headlines. Anyway, the movie remains a delight, thanks to two of the best comedic talents in the business. Fortunately, their stars will continue to shine wherever this charming little diversion is shown.