JohnHowardReid Fortunately director Frank Lloyd does not disappoint with his 1933 Hoop-La which turned out to be Clara Bow's final film. She is wonderful. Her performance alone would make the film a must-see, but she receives excellent support from Minna Gombell, Herbert Mundin, Preston Foster, Richard Cromwell and the rest of the side-show folk. Lloyd's skillful direction is not confined to his players, but extends to his creation of atmosphere and realistic effects. Of course Lloyd had a big budget to play around with, and he uses it with both daring and sympathy. Admittedly, the background is no Nightmare Alley, but it's no Shirley Temple kiddie-land either. (Available on an 8/10 LostFlix DVD).

MartinHafer The biggest reason to watch "Hoop-La" is to see Clara Bow in her final film...which is amazing as she was only 28 when she made this picture. Is it a great film? Certainly not...but it's also not bad at all and is entertaining despite the clichés.When the film begins, Nifty (Preston Foster) is upset to see his son has left his studies to come hang out at his father's carnival. The carnival life in this film is quite seedy and Nifty doesn't want his grown son to become a low-life like his friends and coworkers. Unfortunately, he lets the kid stay for a bit...and Lou (Bow) is paid by Nifty's 'girlfriend' to vamp the kid. Amazingly, though, the hard as nails Lou soon finds herself in love with the naive young man. Now what's she to do?!This film is clearly a Pre-Code picture due to its sensibilities. Stuff is often never said but it's clear Nifty's girl is cohabitating with him and that Lou is a thief and probably a prostitute. Racy like many Pre-Coders...but also vague like many of them as well. So is it any good? Well, it's fair. The film promotes the old 'Hooker with a heart of gold' myth and is predictable...but it's also entertaining. For fans of Bow, it's worth your time. For others...it's a coin toss.

max von meyerling HOOPLA is a remake of a part-talkie film THE BARKER (1928) which in turn was based on a play. It was also the basis for two films by Ozu, the silent STORY OF FLOATING WEEDS (1934), and the Cinemascope and color FLOATING WEEDS (1959).In this permutation, Preston Foster is the father of Richard Cromwell who shows up one day at the traveling carnival he runs. While Foster tries to discourage his son's interest in show business Foster's neglected mistress Minna Gombel pays the carnival's resident femme fatale, Clara Bow, to distract the son, Richard Cromwell to allow her access to Foster.When first seen Foster has his hair grayed so patiently artificial I almost expected the film to be a flashback (music from Showboat can be heard disguised as circus music). The gray had obviously been added because in real life Foster was a mere ten years older than Cromwell.The main distinction of HOOPLA was that it was Clara Bow's last film. Its not difficult to see why her career ended. Though she got an especially up-beat review in Variety, she was at the beginning of an irreversible slide from Kupie cute to dumpy. Her stock in trade was 'perky' and it was looking out of place. Not only was her type going out of fashion and the arrival of the code was merely the coup de grace, she really didn't seem to want to continue. Both Harlow and Monroe, her successors as sex goddesses, projected other qualities which were more long lived. Harlow was elegant and Monroe child-like. Yet both died very young and Bow was quite elderly when she went.It might have been fun when she was one of the biggest stars in the world, but she didn't have the will to become a mere player. She was adequate or even fun playing herself, or at least a representation of the self manufactured myth, but she would never be able to do or enjoy merely continuing on as a working actress.Its an old story, one that is so common today that it barely attracts comment. Watch a decades worth of opening TV credits sometime. Bow does the things that wowed then a few years before. She is seen getting in and out of her clothes numerous times and takes a swim in the nude. You don't actually see anything but this was standard operating procedure for Bow. And now nobody cared.She does seduce the boy (she had been seen as something of a chicken queen earlier in the picture). It was sometime after her nude swim I think. They just barely get back to the train steaming out of a sidetrack (in order to let the Limited pass) and they stand in the vestibule and he says "Well we made it". Pretty unambiguous stuff.Bow regrets having taken on the trick but, well folks, she has fallen in love with the boy never-the-less. What a surprise. A woman manages, once again, to come between two men but it all ends happily in the end. The men are reunited.The print I saw had French titles at the beginning and the end (with no sound track) but an English language track with one reel having rather dodgy sound. Possibly this was found someplace as a dubbed print while a separate sound track was all that was left in the Fox vaults.Its a pleasant enough ride whose non-code details add immeasurably in unfolding the narrative in a straightforward fashion. But this is in a totally different universe from either of Ozu's masterpiece films, which, unlike HOOPLA, are highly recommended.

drednm Hoopla is a talkie remake of The Barker, a famous play of the day that was made into a hit silent/part-talkie starring Betty Compson (Oscar nomination) who played Carrie while Dorothy Mackaill played Lou. Here Bow plays the lead role of Lou, a good-time carnival girl who, on a bet, chases after the boss' innocent son only to fall in love. Bow is remarkable in her final film and follow-up to the sensational Call Her Savage (1932). Her vitality and sexuality jump off the screen and make her very contemporary. She's also a fine actress, able to jump from comedy to drama easily. She rivaled Jean Harlow in her ability to make audience like tramps. As the hoochie koochie dancer, Bow gets to do a couple of numbers. Her final costume is a doozie. The cast is quite good. Hunky Preston Foster is wonderful as the boss and father of the innocent boy. He's aged about 10 year but carries the part well. Minna Gombell as Carrie, Florence Roberts as the fortune teller, James Gleason, Herbert Mundin are good, but Richard Cromwell is a bit gooey. If not for personal problems, Clara Bow could have had a great career in talkies. Too bad.