Chevolution

2008 "The image that launched a thousand t-shirts…"
Chevolution
6.5| 1h26m| en| More Info
Released: 01 April 2008 Released
Producted By: Red Envelope Entertainment
Country: Mexico
Budget: 0
Revenue: 0
Official Website:
Synopsis

Examines the history and legacy of the photo Guerrillero Heroico taken by famous Cuban photographer Alberto Díaz Gutiérrez. This image has thrived for the decades since Che Guevara's death and has evolved into an iconic image, which represents a multitude of ideals. The documentary film explores the story of how the photo came to be, its adoption of multiple interpretations and meanings, as well as the commercialization of the image of Ernesto "Che" Guevara.

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Dalbert Pringle And, what does the image of "Che" mean to you? Believe it, or not - This one, single, iconic image of Argentinian revolutionary, Ernesto "Che" Guevara (which was taken by fashion photographer, Alberto Korda in 1960) has become (sometimes illegally) one of the most reproduced likenesses in modern-day history.Through archival footage, interviews, and informative narration - The viewer learns everything there is to know (who, what, when, where, why and how) that directly relates to this particular photograph of "Che" (who, at 39, was assassinated in 1967) which has clearly become such a vastly recognizable image like no other.