porbeagle_zen I tend not to be disappointed by films, since I usually have an intuitive sense on whether it will be good or not. But "Viktor Vogel" ,or as it's known in the States, "Advertising Rules!" (??) really let me down.For the first two thirds, I was really into the movie, even though the melodrama was typical and the main conflict was telegraphed from about 500 miles away. The situations were amusing. The characters were likable. It seemed to bring up some good points about the nature of consumerism and the purpose of one's life, which is more than you can ask from any given American film. But the last third slowed down significantly, and suddenly I became very bored. The ending, however, blew me away, in the worst possible way. I imagine the filmmakers standing around the set with a deadline looming and an incomplete script: "Man, I don't know how to end this damn movie! How are we supposed to solve the conflict? It's so huge!" "Well, let's have really random things come out of nowhere so the audience will go, 'Hey, that makes me think!' And then we'll end it right there, with no explanation as to what happened in the last five minutes."Don't get me wrong, I love weird, funky twists and weird, funky movies, but "Viktor Vogel" was not able to pull it off. It was like a pilot for a network comedy, only for the last ten minutes to be written by David Lynch at 2 AM, who had not read the beginning of the script.Enjoy it for what it is, but don't get your hopes up that it gets tied together at the end.5/10

tinskies03 I found that this movie was very light-hearted and hysterical. I am in the German Club at my school (being a German speaker) and found this movie to be one of the funniest I have seen yet. Simply wonderful. The story is good, the actors are convincing, and the end is strange yet happy. An overall enjoyable film!

chebert If you're in advertising (like I am), or are about to get into advertising you should check out this movie. If you're not interested in it then don't bother. There are so few movies around that get into the business of advertising. From the pitch to idea development to a campaign rollout, it's kinda cool to see it in the movies...and in a mostly hip and humorous way. As one of the other reviewers said, it's not REALLY all that funny...but it made me chuckle.

sewnmouthsecret I've longed for a refreshing view of an advertising film, as they are always portrayed perversely, portraying the advertising firm as evil, comedic, half-rate, not serious as a business, etc.Truth is, Advertising Rules! was a graceful view of life in the advertising biz. It showed a young man, Viktor Vogel, sneak his way into a huge firm and steal away the client's hearts using brilliant ideas, all the while stealing away the heart of a young girl.It is just great.