Serik Yerdybayev It is some kind of malicious satire about adv. «99 francs» - at such price sold this book before introduction of currency of euro). The story is kept on behalf of the advertiser working in the Manon company (a prototype of the real company "Danon"). The world of adv, fashion and public relations is shown from within - and it isn't so ideal, as it seems to us. And it is not so ideal rather. Not so everything is beautiful, colourful and pleasant – as we, audience, consumers we see in commercials. In total, it is forged, skillfully arranged – only for the sake of profit, for the sake of money and profit, for the sake of that – that we everything as a result BOUGHT it! Also that we do?! We buy! Adv – the trade engine! Create beautiful adv. – and half of affairs it is made! So Beigbeder also describes emergence of the Madam of Advertising.But, unfortunately, any goods: whether it be sausage, yogurt, shoes, toys which is attractively shown in adv – can break life … ((( In gesture adv everything has the expiration date. Even at the person. Favourite quotes from the book: «People don't know, that want, until to them it won't offer». «The states will be replaced soon by firms. And we will cease to be citizens of this or that country, we will live in trademarks – to Maykrosofty or Makdonaldy – and to be called Kelvinklyaynityanami or Ivsenlorantsami» «Everything passes and everything is on sale. The person - the same goods, as well as all the rest, and at each of us is the expiration date.» «Everything is bought and everything is on sale: love, art, mother Earth, you, I; especially I».

naurimas-1 Watching this film will give some critical ideas about consumerism, dirty ideas of ad business, also lifestyle of people working in advertising business in France. The ideas are different from all full of humor American TV series about advertisers (e.g. "I Dream of Jeannie" and others). The ideas are different, though there are many elements of black humor, criticism of machos' vices, The critical idea is the didactic message of the film. The film reminds that people would not die of hunger if more money are spent not for creating ads to increase turnover, also true critical insights about consumerism, the idea that advertising in many cases sell only dreams for some time.The plot of the film is also full of visual experiments, some elements of animated cartoons, some repeated episodes which get more meaning at the end of the movie. Also the end of the film obviously make the viewer think more deeply about the nature of the change of the human being discarding commercial things.It is worth to spend time watching this French film full of experiments and critical ideas about consumerism.The book of Begbeider and the film are truly two different things, which add more ideas about critical insights about consumerism, advertising business.

mjsinclair This is a satirical black comedy about the hedonistic excesses of the prima donnas of the advertising world. Octave (Jean Dujardin) is the king of this world, feted and pampered, idolised by his entourage, showered with drugs, women and money, his life is one long over indulgent party, punctuated by the occasional brush with reality.He comes down to earth with a bump when his girlfriend announces that she is pregnant, but unable to deal with the consequences of this real life problem, he takes flight into even more excessively decadent diversions. More parties, more drugs, more indolence. However his body inevitably calls "time out" from this constant abuse, and when he is hospitalised with an overdose, he begins to take stock of his life.The film is full to bursting, overflowing with creative ideas. The imaginative, highly original and sometimes shocking imagery is rivetingly good. There are psychedelic graphics, animations, dreamlike fantasies, and collages of advertising slogans and magazine clippings all used to great effect.Billed as a comedy, there is little humour, and what there is is very dark indeed. Whilst this film excels in raw creativity and inventiveness, it lacks a story. This probably explains why there are two endings, neither of which, in my opinion, works adequately. But it doesn't really matter, as there is so much on offer visually, that I was completely transfixed.The name of the yoghurt manufacturer "Madone" is coincidentally similar to another well-known yoghurt "Danone" but also reads in English "Mad One". A tongue in cheek parody of the absurdities of the modern world of advertising which regrettably rings true on many fronts.A clever, thoroughly modern film, which even a grumpy old man like me could enjoy!

medjai27 This movie is in a way better than the book. That does not mean much because it is obviously a subjective remark, but there is a plot you can enjoy, and enough creativity in the montage and the way the film is made to obtain an original "product". Visually it is new, and good. It is all very artistic and graphic, without hindering the scenario. You get to see the beauty of superficiality and the cold hard reality of depression and drug abuse behind excessive behaviors. It is a succession of canvases with an elaborate plot. The acting is just great (Jean Dujardin, Vahina Giocante,...), and you follow the characters into their life introspection without doubting a second of how much real they all are. Paradoxically, you will laugh. The few appearances of the author, F. Beigbeder are, you could think, to remain you of the fact that this film was inspired from a book since you tend to forget that fact and enjoy a new story. There are so much novelty in the narration that you enjoy the film with a new eye, as a new story. If you read the book, you'll find some nice reminder and an inch of novelty to adapt the film to 2007. If you have never heard of the book, you will have a nice display of the secrets of how to sell anything through commercials thanks to the advertising business. You will also get to grasp the meaningless of it all. The film is slightly political, but it does not force your judgment with subliminal messages and ready-made ideas. That way, it's always entertaining. It's sometimes a loud movie, but it's definitely worth the ticket seat. This film is truly original and provides a real cinema experience.