FilmSchool Reject **PROLOGUE**Balu (Naga Chaitanya) is a very bright student and revered by everyone in his college. His cousin Maha Lakshmi (Tamanna) stays at his house for studies. At first, Balu seems to strike off those immature 'infatuations' out of the equation. But chemistry ensues inevitably. – But what happens next? This is an unusual college love story (coming-of-age?) given the context of Tollywood movies.**A STRONG PREMISE WITH A WEAK PLOT**PREMISE: The movie is about how egos could cloud one's judgment. And how even love looks like hate through the lens of ego. Balu thinks he should be the one, the Great Balu. But Maha Lakshmi has her own definitions.PLOT: The film is how they deal with it, whether they can overcome the barriers of misunderstanding between them. The plot starts slow and eventually catches up in the Sukumar-Style. But again it loses ground and strays to covers so many aspects not directly pertaining to the protagonists.**CHARACTERIZATIONS**Here Naga Chaitanya sets in comfortably in the cool college guy part, but he hardly relates to the indecisive, ego-centric Balu, trying to convey his love. Tamanna definitively caught the lime light. She has acted well beyond Naga Chaitanya's ability and a thumbs up for the movie. Others did their part.**SCREENPLAY**Screenplay hardly keeps the film interesting. It is a big drawback; even the comedy element couldn't save the movie. At times, song sequences just jump in without much appreciation for the context of story. It takes a light-hearted approach barring any seriousness to the plot or characters…**GRAPHICS**Very unconvincing graphics, even commercials have better graphics. The first song 'Aho Balo' graphics are just muddy are irritating (see for yourself). The cinematography is to be appreciated, it keeps the scene interesting.**MUSIC**Devi Sri Prasad is the man of the hour. His music is so unusual and refreshing. He proved that he is not in for the 'same-old-way-kinda-things'. It's a commendable step from producers to encourage such unconventional and peppy music. If it's not for the music, the movie would have been a mere entry in the CBFC catalog.**THE HARD CONCLUSION**Sukmar really wanted to do a unique coming-of-age love story. But luck has it that everything didn't fall in place. This is a kind of movie which you don't know if you want to recommend it to a friend or not. It's a kind of movie you can't decide if it worth a watch are not.It's a love story with (interesting theme + bad story + very good refreshing music + some comedy)."THIS MOVIE FARED WELL… BUT WHO'S IN FOR A AVG-MARK THESE DAYS…"

ajaya010 100% love is 100 percent a terrific movie which had showed the great underestimation in love of being in love of depth at 100%. Hero Nagachetanya brilliantly played with the typical lover character, and while Tamanna played with 100% effort in displaying her love with the hero. Music is just melodious......... the Dhooram Dhooram song will take you away from the bad mood to u r past failed or success love, and rest of the songs are even not less than each other in soundtrack, music is awesome no doubt in it!From where he left he came back with great flick, Arya 2 maker Sukumar has done yet another fabulous work that came from his mind set. There is good collaboration of Geetha Arts, Sukumar and Naga Chaitanya for the flick Hudred percent love film, its just a gift for me as i have friend who is just a seen the hero nag's character which reminds my friend, who is just a critic of all. Who stand on his own words and tries to teach other his principles, that just looked to me as a very good person to have mind under control to bag the great opportunityThis is 100% Heart Feeling Good Movie.........Fantastic stuff overall!

Afsal Hussain (afsalthodupuzha) 100 % Love is a fresh,complicated urban love story from Sukumar after flicks like Jagadam and Arya.The first half of the movie is really entertaining and different from the usual pot-boilers in its way of presentation and story-telling.But the movie loses its hold on the audience in the second half,particularly to the end because of its complexity,loose direction and less emotional quotient.The movie may be loved by youngsters due to its peppy storyline and uber-cool music ,but the movie may not be chewable to the mass audience because of lack of masala in it.Sukumar should be appreciated for bringing out such a fresh theme about complications in love and life because of one's ego,obsession and philosophy.Devi Sri Prasad's music plays a very important role in making the film look so trendy and cool with his fresh kinda music.Overall,100 % Love is a refreshing thought made into a film,which could have been better executed in the latter half.Performances::Naga Chaitanya gives a good,matured performance as the egoistic Balu,but seems struggling in dancing and fight scenes.Tamanna got an excellent opportunity to showcase her skills and does it so well with good emotions.Among others,M.S Narayana and Dharmavarapu Subramanyam does appreciable jobs.Some +ves::Novelty in the theme,Entertaining and excellently directed first half,Youth feel of the movie,Peppy music by Devi Sri Prasad,Fast pace of the first half and the lead performances in it.Some -ves::Drag feel in the latter half,Complexity of the climax,Less emotional quotient in the second half,Editing work. Music by Devi Sri Prasad is youth-oriented,cool and in tune with the theme of the movie.The songs Dhooram and Infactuation stands out in the album and are really good.Music can be given a 7.5/10.Verdict::100 % Love is a cute love story with a novel theme,which has an excellent first half.The movie is targeting the youth and certainly has those moments which may entertain them,but may not be accepted by the mass audience because of lack of masala.Alas,the second half could have been better !!My Rating::7/10

mujtabashareef 100 % Love a new and a Fresh Story by Sukumar... New Concept of Ego Clashes was shown wonderfully by Mr.Sukumar... The story was good and its treatment on the screen was as well good...Naga Chaitanya,his best role till date, he is getting better and better by every movie.. If people had complaints that he was plain and without expressions in Ye Maya Chesave... His expressions and his acting was very good in this...Tamanna, she is one actress who can pull out any kind of a role with ease and with sincerity, her styling and her make up was very good in the movie..Music was good by Devi, especially the Infatuation song and the Daiyalo Daiyala...Overall a full on Family Entertainer after Mr.Perfect..Acting : 9/10...Direction : 8/10... Music : 7/10.. Overall : 8/10...